This text examines the success factors of crowdfunding campaigns, with the aim of determining the role of founders’ social and cultural capital. For this purpose, it outlines the phenomenon of crowdfunding by defining its key concepts such as crowdfunding models, platforms, campaign founders and funders, presenting its advantages and disadvantages, and describing the characteristics of Slovene crowdfunding. This is followed by the identification of factors that influence campaigns’ success and the theoretical connection between these and the social and cultural capital of campaign founders. The latter is tested through a study of 6 campaigns with the help of semi-structured interviews with their founders, which provide insight into how both types of capital are reflected in campaign preparations and management, how they influence the composition of founding teams and how funders and media are integrated into campaigns. The results of this qualitative research show that founders’ cultural capital plays a key role in creating a successful campaign, while their social capital has a significant impact on the formation of the team as well as on attracting funders.
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