Vpliv samopodobe na samoreprezentacijo na primeru Instagramovih uporabnikov, starih med 18 in 26 let : diplomsko delo

Marušič, Blaž (author), Jontes, Dejan (mentor), Kuhar, Metka (co-mentor)

V diplomski nalogi sem se osredotočal na povezavo med samopodobo in samoreprezentacijo na spletnem družbenem omrežju Instagram. V teoretičnem delu sem opredelil glavne pojme, to so samopodoba, samoreprezantacija, teorija rabe in gratifikacije ter sebek. Namen diplomske naloge je bil ugotoviti, ali je samopodoba povezana s pogostostjo objavljanja slik z lastno podobo na omenjenem družbenem omrežju. V ta namen sem uporabil spletni anketni vprašalnik, ki je zajemal vzorec 137 slovenskih mladostnikov, starih med 18 in 26 let. Rezultati kažejo povezanost med samopodobo in frekvenco samopredstavljanja, tj. objavljanja slik z lastno podobo na Instagramu, in sicer, da uporabniki z višjo samopodobo več objavljajo kot tisti z nižjo.

• Language: Slovenian
• Keywords: samopodoba, samoreprezentacija, Instagram, sebek, teorija rabe in gratifikacije.
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: FDV - Faculty of Social Sciences
• Place of publishing: Ljubljana
• Publisher: [B. Marušič]
• Year: 2020
• Number of pages: 48 str.
• PID: 20.500.12556/RUL-120471
• UDC: 316.472.4-053.81(043.2)
• COBISS.SI-ID: 40224259
• Publication date in RUL: 20.09.2020

Secondary language

• Language: English
• Title: The influence of self-image on self-representation in the case of Instagram users aged between 18 and 26 years

Abstract

In this thesis, I focused on the connection between self-image and self-representation on the online social network called Instagram. In the first part of my thesis, I defined the main concepts, namely self-image, self-representation, the theory of uses and gratification, selfie. The main purpose of this thesis is to find out whether self-image is connected to the frequency of posting images with one's image on the mentioned social network or not. For this purpose, I created an online survey questionnaire, which included a sample of 137 Slovenian adolescents aged between 18 and 26. With the conducted questionnaire, I wanted to find out if the mentioned correlation exists. The results have shown, that self-image is connected to the frequency of self-representation. The results of the survey questionnaire among the target group show an existing relationship between self-esteem and and the frequency of self-presentation, ie. posting pictures with your own image on Instagram.

• Keywords: Self-image, Self-representation, Instagram, Selfie, Theory of Use and Gratification.