In my thesis, I address contemporary feminism. Through the lens of the theory of neoliberalism and a historical overview of second-wave feminism, I present the circumstances in which its modern form developed. In the first part of the thesis, I discuss the notion of feminism in popular culture. In the field of popular culture, I highlight "girl power" feminism and discuss how it is related to the (neoliberal) discourse of choice and responsibility. I also discuss representations of feminism that celebrate the success of individual women and thus lose the idea of a collective struggle to bring about change for all, not just some. In this context, on the example of the Me Too movement, I show that the popularization of feminism can have positive effects. I also present two examples from popular culture that, in my opinion, effectively address feminist issues and communicate them to the public. In conclusion, I reflect on the possibilities that the feminist movement has today. I emphasize the importance of an intersectional approach and the positive aspects of linking the feminist movement with other movements, which advocate for the elimination of discrimination as well as social and climate justice.
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