In this thesis, I was wondering if veganism is a diet or a whole lifestyle. I decided to come to a conclusion by performing a qualitative analysis. The theoretical part of the thesis defines the concept of veganism, vegetarian and vegan nutritional categories and presents the history behind it. Furthermore, it explains the reasons, motives and barriers to adopting and maintaining a vegan diet. The empirical part of the thesis displays how nine individuals, aged between 20 and 37, had responded during interviews regarding veganism. Due to a small number of interviewees and nonprobability sampling, the results can not be generalized on the whole population. The conclusion summarizes the outcomes of the research, finally answering whether veganism is in a fact diet or a lifestyle.
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