I researched three heavy metal subgenres and their evolution. I chose death metal, power metal, and progressive metal. I then compared the design of already existent record sleeves of vinyl records in those subgenres, with an emphasis on illustration and typography. I was mostly interested in the clichés of the design. After the research, I estimated whether it is necessary to include the cliché elements to visualize the music successfully, and if yes, to what extent. Based on my findings, I decided on my approach to making the final product. The goal of the thesis is to make three models of vinyl record sleeves, each of them representing their subgenre.
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