Electronic commerce is one of the most used internet services, but there are still many possible improvements in this area. Because each online store can be implemented individually, these websites are not compatible with each other, have a different user interface, use different data formats, and offer different additional features. This makes it very difficult to compare items and aggregate the offers of different providers.
These problems could be solved by introducing a protocol responsible for distributing offers, dynamic syndication of their attributes and an independent ordering process. In addition, the introduction of such a protocol would bring other advantages of open protocols, which would improve user experience of the whole service and prevent providers from abusing their position.
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