Raba Twitterja v političnem komuniciranju: Donald Trump : Donald Trump

Kotnik, Katja (author), Jontes, Dejan (mentor), Škerlep, Andrej (comentor)

Politično komuniciranje je ključni del javnega komuniciranja, ki predstavlja javno razpravljanje. Politični akterji razpravljajo o pomembnih javnih zadevah, pri čemer argumentirajo stališča »za« in »proti«. V razpravah naj bi prevladovali argumenti, ki so razumni in racionalni. V diplomskem delu se ukvarjam s političnim komuniciranjem ameriškega predsednika Donalda Trumpa prek omrežja Twitter. Zanima me, ali se na tem družbenem omrežju drži osnovnih načel političnega komuniciranja. V prvem – teoretskem delu se osredotočam na opisovanje konceptov političnega komuniciranja kot politične javnosti, izpostavljena sta tudi pojma mediatizacije in digitalizacije. Skozi kritično analizo diskurza razpravljam o mediatiziranem javnem diskurzu, pri čemer je še posebej pomembno razmerje med rabo jezika v diskurzu in močjo, ki se artikulira v diskurzu. V diplomskem delu so opredeljeni tudi družbeni mediji. Posebej je izpostavljeno družbeno omrežje Twitter, ki je eno glavnih orodij političnega komuniciranja ameriškega predsednika Donalda Trumpa. Z njegovim vstopom v politiko se je začelo tudi obdobje, v katerem so politiki nehali komunicirati s tradicionalnimi mediji. Trumpovo javno komuniciranje prek Twitterja bi lahko opisali kot stalen tok pretiranih, izmišljenih, bahavih, škandaloznih, zlobnih, protislovnih in dvomljivih izjav. V Združenih državah Amerike resničnost političnih izjav preverjajo novinarji, ki so specializirani za preverjanje najboljše evidence v smislu, ali so politični govori in izjave v skladu z najbolj utemeljeno evidenco glede tistega, na kar se izjave nanašajo. V empiričnem delu sem na podlagi teoretskega okvirja analizirala Trumpove tvite v okviru dogodka, ko je podjetje Twitter prvič v zgodovini njegove tvite označilo kot potencialno zavajajoče.

• Language: Slovenian
• Keywords: Politično komuniciranje, lažne novice, Twitter, Donald Trump.
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: FDV - Faculty of Social Sciences
• Place of publishing: Ljubljana
• Publisher: [K. Kotnik]
• Year: 2020
• Number of pages: 40 str.
• PID: 20.500.12556/RUL-119862
• UDC: 316.77:316.472.4(73)(043.2)
• COBISS.SI-ID: 29830659
• Publication date in RUL: 12.09.2020

KOTNIK, Katja, 2020, Raba Twitterja v političnem komuniciranju: Donald Trump : Donald Trump [online]. Bachelor’s thesis. Ljubljana : K. Kotnik. [Accessed 7 April 2025]. Retrieved from: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=eng&id=119862

Secondary language

• Language: English
• Title: Role of Twitter in political communication: Donald Trump : diplomsko delo

Abstract

Political communication is a key part of public communication, which represents a public debate. Political actors discuss important public issues, arguing for and against. Arguments that are more reasonable and rational should predominate in the debates. In my dissertation, I deal with the political communication of the US President Donald Trump via Twitter. I wonder if he adheres to the basic principles of political communication on this social network. In the first – theoretical part, I focus on describing the concepts of political communication as a political public, the concepts of mediatization and digitalization are also highlighted. Through critical discourse analysis, I discuss mediatized public discourse, where the relationship between the use of language in discourse and the power articulated in discourse is particularly important. The diploma thesis also defines social media. Special emphasis is placed on the social network Twitter, which is one of the main tools of US President Donald Trump political communication. With his entry into politics, also began a period where politicians stopped communicating with traditional media. Trump’s public communication via Twitter could be described as a steady flow of exaggerated, fabricated, boastful, scandalous, vicious, contradictory, and dubious statements. In the United States, the veracity of political statements is verified by journalists, who're specialize in verifying the best records in terms of whether political speeches and statements are in line with the most substantiated record of what the statements refer to. In the empirical part, I then analyzed his tweets based on a theoretical framework as part of an event when Twitter labeled Trump’s tweets as potentially misleading for the first time in history.

• Keywords: Political communication, fake news, Twitter, Donald Trump.