The purpose of this master thesis was with case study (qualitative research) and with research of literature present organization which promotes healthy lifestyle in hotel tourism. We have answered the research question: how Inspira Fitness promotes healthy lifestyle in hotel tourism. We have gathered information from long term observation (6 months Erasmus internship), interview with manager of Inspira Fitness and interviews with 6 employees for permanent time.
We have found that Inspira Fitness operates in 6 different hotels, with mainly group exercises. They are providing clases such as: yoga, pilates, water exercise, poolbike, aqua zumba, body shaping workout, functional workout, core and balance exercise, flexibility and mobility exercise, vital walking, zumba, deepwork, personal workout, meditation, relaxation, sauna rituals and fascia training.
When studying on which factors that has effect on healthy lifestyle Inspira Fitness has effect, we have used factors that were suggested by Berčič (1999) (page 15). We have found out, that Inspira Fitness has positive effect on: enough physical activity; mental health, spirituality and connection with world; socializing with friends and making meaningful social contacts; avoiding unhealthy life choices and everyday education and mind work. It also has effect on all components of healthy lifestyle. We can say that Inspira Fitness has mostly short-term benefits, so benefits between and just after holidays for guests of hotels. Further research is needed so that we can know long-term effects of such programs.
We have found out multiple strengths, weaknesses, threats and opportunities which helped us to present the case of Inspira Fitness more in depth.
Our work could benefit everyone who are interested in this theme.
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