Local food systems represent increasingly visible structures of resilience and pressure to conventional globalizing food systems. Location of the food is the silent center of the discourses that emerge with this movement. The development of complex and increasingly focused food chains can be understood as a critical crossroads around which most oppositional and alternative discourses on local nutrition have come together over the past 30 years. Not much research has been done on local food in Slovenia, although the term “local” is already strongly imprinted in our consciousness. The most commonly used approach defines local food based on the distance the food travels from production to consumption. The purpose of this work was to identify the factors that influence the intention to purchase local products and to use empirical research to verify the extent to which the selected factors apply to the population. Based on the obtained data and analysis, we found that consumer ethnocentrism, health care and environmental awareness strongly influence the purchase intention. When it comes to consumer price sensitivity, the results of the questionnaire are valid in favor of the hypothesis, but cannot be generalized to the population.
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