The thesis describes the process of creating a visual identity of an internet personality - a
Twitch content creator.
Nowadays, social media and content creation are one of many ways to gain an audience,
which creates a new branch of graphic design. Due to a large amount of competition,
influencers and content creators must offer something unique if they wish for success. Like
websites are for companies, social media profiles/channels provide a first impression for
influencers and creators in the same way, which makes creating an appealing visual image
vital – it is what the user notices first. The theoretical part of the thesis describes online
personalities, Twitch as a platform and various programs that creators of Twitch use for
streaming.
In the experimental part of the thesis, the process of creating the visual image is described.
Market and competition are researched, references and concepts are defined, as is the target
audience. It describes the process of defining the properties of the brand and visual image,
then continues with the work done on the rest of the graphic parts of the identity.
The visual identity was created using Adobe Illustrator CC, Adobe Photoshop CC, Adobe
Premiere Pro CC and Adobe After Effects CC. All created graphics were then imported to the
client’s channel on Twitch.
The debate part of the thesis describes the roles of certain graphics and their incorporation on
the channel and other social media platforms the client uses in more detail.
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