The purpose of this diploma thesis is the optimization of the user experience of EnjoyLocal’s website, employing user centered design methods. EnjoyLocal is a brand that promotes and connects the authentic local tourist offer, as well as it informs about important events and information via printed matter, website and social media. The purpose of their website is to present the rich, diverse local tourist offer, experiences, events and tourist information.
The theoretical section provides the definitions and explanations of different terms and methods, which were used in the process of making the final interactive prototype.
The experimental section provides work methods, which include the analysis of the current webiste and the brand's competitive websites, as well as the questionnaire, based on which we made further decisions. The experiemental section also includes the forming of target groups and reperesentative personas, which helped us form a suitable information architecture, wireframes, the user interface and finally, the interactive protoype, which was also tested for it's suitability using a questionnaire.
In the results and discussion section the analysis of the current website is presented along with the questionnaire results and analysis of the brand's competitors. The target groups are included, as well as the representative personas, which lead us to the design of the information architecture, wireframes, the user interface and again, the final interactive prototype. Finally, the results of the testing of the protoype are presented.
The result of this diploma thesis is a working, interactive prototype, which will serve as a guideline for the website redesign.
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