The purpose of the master's thesis was, with the help of analysis to determine which type and form of packaging, the consumer finds most suitable for wooden jewelry. The packaging had to be designed and made based on the obtained results. It also had to be enviromentally friendly at the request of the client.
The theoretical part first presents the packaging in general and its classification according to the packaging material. Organic materials such as paper, wood and textile packaging are presented in more detail. The functions of the packaging and its classification according to the purpose of use are described. The design of environmentally friendly packaging, which plays a very important role nowadays, is also presented. Since the desire is, to design packaging that is suitable for mailing, the factors of damage to packaged products are also described. The thesis further presents the brand of the client Woodastic, the appearance of their existing packaging and their overall graphic image. In the experimental part, we focused on the analysis of competing products, ie. jewelry. We researched the Slovenian and foreign markets and examined the shapes and materials of packaging whose competitors offer their products. Based on the analysis of competing wooden jewelry providers, we determined those packaging materials and shapes that would be suitable for Woodastic products. In order to be able to select from the selected packaging models and those that would be most useful for the client's wooden products, we used the MaxDiff analysis. The method is presented in more detail in the paper itself. From the results of the packaging analysis of competing products and the results of the MaxDiff analysis, we came to the preferred material and form of packaging, suitable for Woodastic products. Based on the findings and with small modifications, we made the final prototype of packaging for wooden products of the Woodastic brand.
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