The master’s thesis opens up thinking and exploring the diversity of bodies, clothing, utopia of perfection, and the experience of dressing and clothing design. The aim of the thesis was to design and make clothes for people of specific body constitutions, leading to satisfaction, better self-image and greater self-confidence.
Body image is nowadays very important – the fact that we are daily reminded of by the media and media personalities with the images of healthy, beautiful bodies that are advertised as today’s norm of beauty. The uniformity of ideal bodies also generated the uniformity of clothing. Most of the clothing is designed for standardised postures and body proportions, not taking into account the physical specifics of individuals. The clothing industry replaced handicraft clothing that paid attention to the specifics of the bodies and their uniqueness. Clothes made in line with the wishes and measurements of an individual have a high added value, and create a quality way of dressing, resulting in well-being and personal satisfaction.
The theoretical part focuses on the research of ready- and tailor-made clothes, modern beauty ideals, their change over time, self-image and the impact of new technologies on the construction and modelling of clothing. Furthermore, the importance of individualisation and personalisation in the design process is highlighted in this part.
In the practical part of the thesis, the designing of four collections for four different people is presented, i.e. two women and two men, with different life- and clothing styles, and of different constitutions. Custom clothes based on sketches, taking into account all physical features, were made. Moreover, a comprehensive methodology for making custom clothing was designed which includes five steps, i.e. creating a personal style profile, designing clothes/collections, making clothes/collections, taking photos and the opinion of the client.
|
