Instagram is one of the most widely used social networks. With the increasing number of Instagram filters, augmented reality in filters became one of the most popular features of the application, adding uniqueness to a post or a visual product. In 2019 social networks Instagram and Facebook made possible the upload and usage of user created filters in augmented reality. The purpose of this diploma thesis was to explore the applications of augmented reality, which social media offer in their stories format, and to produce two new filters i.e. scenes in augmented reality, to be used in the applications Instagram or Spark AR Player on mobile devices. In the theoretical part of the thesis, we investigated augmented reality, Instagram stories and the usage of augmented reality in its filters. After reviewing the available software tools, we decided to use the application Spark AR player, which is freely available and applicable on various mobile devices. In the experimental part of the thesis, we have described the steps of the production process, testing and optimization of the filters. The final result of the diploma work are two new filters. The first one, intended for usage through the main camera of the smartphone, makes use of computer vision in order to recognise shapes that trigger augmented reality effects. The second filter is intended for usage through the front camera of the smartphone, and uses face recognition in order to place a 3D object in the scene. Both products were tested through private links, sent to chosen users on Instagram and Facebook, and the functionality of both filters was confirmed.
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