The development of a new product is one of the most important tasks for any firm. There is a difficult way from the initial idea to a final realization, which means offering a new product to prospective buyers. We analyzed the idea for developing baby walkers made from natural materials, child and environment- friendly, because on the market we can only find plastic baby walkers. We made a prototype and asked 100 people to tell their opinions about our product. Respondents said that these baby walkers are interesting and good. About 49 % of respondents would like to buy such a product. Because of many different factors we decided to develop this product in more steps, and no rush. The development of the new product for market, introducing it to the market, testing it on the market and commercialization are still to follow.
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