In our everyday life the kitchen plays more and more important role. Using 2 statistical methods, conjoint analysis and a descriptive statistics we researched the most decisive factors influencing the process of purchasing the kitchen. Processing the data obtained by surveys (questionnaires) we discovered that the results regarding the statistical methods varied. By conjoint analysis we came to the conclusion that the most important factor was design, followed by manufacturer and price. Through the descriptive statistics we found out that the main factor was price, followed by design and manufacturer. Researching also the functionality and quality of the kitchen, we established that it was exactly those 2 factors that proved to be most important. This shows that functionality and quality still maintain a very important role. Buyers very seldom decide to change their kitchen, on average every 20 years. The main reason to buy a new one is because old kitchen components are already worn out.
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