Oblikovanje animiranih ilustracij z namenom destigmatizacije duševnih motenj

Plot, Mojca (author), Gabrijelčič Tomc, Helena (mentor), Roškar, Saška (co-mentor)

Animacija je izjemno dober medij za izobraževanje in ozaveščanje o tematikah, o katerih težje govorimo. V magistrskem delu smo se osredotočili na ozaveščevalno in izobraževalno animacijo. Pri oblikovanju grafičnih elementov in sporočila animacije smo bili pozorni na to, da je izdelek privlačen za populacijo študentov. Poleg tega smo pri oblikovanju končne animacije upoštevali pravila socialnega marketinga in uspešnih destigmatizacijskih kampanj. Želeli smo ustvariti, kar najbolj optimalno interakcijo med gledalcem in animacijo. Naš namen je bil preučiti 2D ilustracijo in animacijo ter narediti učinkovito izobraževalno animacijo, ki nudi vpogled v stisko osebe z depresijo in ima poudarek na pravilni komunikaciji z osebo v stiski. Posredno smo z animacijo želeli spodbuditi ljudi v stiski in okolico, da o tem spregovorijo. V teoretičnem delu in pri pregledu stanja raziskav smo raziskali tipe animacije, proces, ki je potreben za izdelavo 2D animacije, naredili pregled literature s področja kampanj ozaveščanja in socialnega marketinga. Seznanili smo se s kampanjami destigmatizacije duševnih motenj in ilustracijami s tematiko depresije, iz katerih smo črpali smernice za avtorske ilustracije in animacijo, narejeno v eksperimentalnem delu. V eksperimentalnem delu smo sporočilo animacije priredili za ciljno skupino in naredili animacijo po lastnem scenariju, zgodborisu ter določeni barvni shemi. Izdelali smo anketo, s katero smo želeli preveriti, ali animacija vpliva na spremembo prepričanja in znanja o tem, kateri stavki so primerni oziroma neprimerni za komunikacijo z osebo z depresijo. Pridobljene rezultate smo statistično analizirali in jih predstavili s preglednicami in grafi. V razpravi smo opisali sporočilnost ilustracij oziroma animacije ter interpretirali pridobljene rezultate. V zaključku smo potrdili hipotezo in komentirali uporabnost animacije.

• Language: Slovenian
• Keywords: ilustracija, animacija, stigma, duševne motnje, depresija
• Work type: Master's thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2020
• PID: 20.500.12556/RUL-116945
• Publication date in RUL: 17.06.2020

Secondary language

• Language: English
• Title: Designing animated illustrations with the intent of destigmatizing mental disorders

Abstract

Animation is an exceptionally good medium for education and awareness on the topics that are harder to talk about. The focus of the master's thesis was on how to make education and awareness based animation. When designing the graphic elements and the animation message, the aim was to make the product attractive to the student population. In addition, when designing the final animation, the rules of social marketing and successful destigmatization campaigns were followed. The goal was to create the optimal interaction between the animation and the viewer. The intent was to examine 2D illustration and animation and to make an effective educational animation that provides insight into the plight of a person with depression with an emphasis on correct communication with the person in need. The aim of the animation was to indirectly encourage people in need and others to talk about it. In the theoretical part and in the overview of the state of research, the types of animation, the process of making 2D animation, and a review of the literature in the field of awareness campaigns and social marketing were researched. A familiarization with the destigmatization campaigns of mental disorders and illustrations about depression was needed, in order to define the guidelines for our illustrations and animation, which were done in the experimental part of the work. In the experimental part, an adaptation of the animation message to the target group was made but also an animation according to our own script, storyboard and a specific colour scheme. The aim of the designed survey was to see if the animation influences people to change their beliefs and knowledge about which phrases are appropriate or inappropriate to use when talking to a person with depression. The obtained results were statistically analysed and presented with spreadsheets and graphs. In the discussion, the message of the illustrations and animations were described and the obtained results interpreted. In the conclusion, the hypotheses were confirmed and the usefulness of animation was commented on.

• Keywords: illustration, animation, stigma, mental disorders, depression