Oblikovanje in izdelava darilne embalaže za različne zvrsti vina

Varga, Klara (author), Vrabič Brodnjak, Urška (mentor)

Namen diplomskega dela je bil oblikovati in izdelati darilne embalaže za vina Vinarstva Varga. Z vinogradništvom se ukvarja že tretja generacija družine Varga, ki prideluje le bele sorte grozdja. Svoja vina prodajajo gostincem in trgovinam. Slednjim prodajajo svoje mešano vino v kombinaciji z mineralno vodo Kraljevi vrelec podjetja Radenska. Ker izdelka nista primerna za dolgoročno prodajo, je bila njihova želja izdelati darilne embalaže različnih vrst. Z uporabo darilnih embalaž si želijo pridobiti več kupcev in povečati svojo prepoznavnost. V teoretičnem delu diplomskega dela je predstavljena embalaža, njeni nameni uporabe in funkcije ter embalažni materiali. V tem poglavju smo tudi podrobneje opisali kartonsko embalažo in embalažo za vina. Predstavljeno je Vinarstvo Varga, podani so njihovi razlogi za potrebo po novi embalaži. Podrobneje smo opisali tudi UV kapljični tisk, prav tako smo naredili pregled stanja le-tega na slovenskem in tujem trgu. V eksperimentalnem delu smo opisali postopek izbire materiala, računalniške programe, ki smo jih uporabili za izdelavo in oblikovanje embalaž, tehniko tiska ter razrez materiala. V nadaljevanju je opisano načrtovanje embalaž, prikazani so vključeni elementi in končna grafična podoba embalaž. Na koncu dela je obrazložena še izbira najprimernejšega formata za posamezno embalažo in njegov izkoristek. Rezultat naloge so izdelane in oblikovane darilne embalaže za posamezne vrste vina, primerne za različne priložnosti. Njihovo oblikovanje se razlikuje glede na zvrst vina in namen embalaže.

• Language: Slovenian
• Keywords: oblikovanje, izdelava, darilna embalaža, embalaža za vino, grafična podoba
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2020
• PID: 20.500.12556/RUL-116911
• Publication date in RUL: 16.06.2020

Secondary language

• Language: English
• Title: Designing and production of gift packaging for different types of wine

Abstract

The purpose of this thesis paper is to design and produce a gift packaging for the wines made by the winery Vinarstvo Varga. Winemaking has been a Varga family craft for three generations. The family only grows white grape varieties. Their wines are sold to various restaurants and also to stores, which sell their mixed wines in combination with the mineral water Kraljevi vrelec, made by Radenska. As the two products are not meant for long-term sales, the Vargas are in need of different varieties of gift packaging. Through the use of gift packaging, they wish to gain new buyers as well as spread the name of their brand. The theoretical part of this paper deals with defining the packaging, its uses and functions. Also described are the packaging materials, and special attention is paid to cardboard packaging and wine packaging. Next the winery Vinarstvo Varga is introduced, along with their reasons for needing new packaging. UV-curable ink inkjet printing is also described in detail, as we have overviewed its use on Slovenian and foreign markets. In the experimental part we explain how we chose the appropriate materials, programs used for creating and designing the packaging, printing technology and the cut of materials. We then continue by describing the planning of the packaging, the incorporated elements and the final graphic design of the packaging. Lastly, we explain how we decided on the most appropriate format for a particular packaging and its most optimal area packing. The result of the paper are the designs as well as the packaging itself, each used for a particular wine variety and appropriate for various occasions. The design varies based on the type and purpose of the packaging.

• Keywords: design, production, gift packaging, wine packaging, graphic image