Celostna grafična identiteta stavbe PEGLEZEN arhitekta Jožeta Plečnika

Kapelj, Ema (author), Černe Oven, Petra (mentor), Žvokelj, Robert (co-mentor)

Predmet diplomske naloge je oblikovanje celostne grafične podobe stavbe Peglezen arhitekta Jožeta Plečnika. Pri izbrani stavbi gre za arhitekturno prepoznaven kulturni spomenik državnega pomena, ki nima oblikovane celostne grafične podobe, niti za celoto niti za posamezne programske vsebine v notranjosti objekta. Oblikovanje omogoča upodobitev arhitekturne identitete, „pozabljena“ stavba bi z grafično podobo pridobila na prepoznavnosti in predvsem opaženosti. Večina današnjih mimoidočih se ne zaveda, da se sprehajajo mimo arhitekture, bogate simbolov. Uporaba izdelkov z aplicirano grafično podobo bi stavbo oživila in jo približala ljudem. Naloga obsega analizo arhitekturnega in simbolnega jezika stavbe ter dejavnosti v njej. Cilj diplomske naloge je izražanje možnih potencialov z oblikovanjem elementov za enotno in prepoznavno celostno grafično podobo.

• Language: Slovenian
• Keywords: Vizualne komunikacije, grafično oblikovanje, arhitektura, Jože Plečnik, Peglezen, celostna grafična podoba, diplomska naloga
• Work type: Bachelor thesis/paper
• Organization: ALUO - Academy of Fine Arts and Design
• Year: 2020
• PID: 20.500.12556/RUL-116526
• Publication date in RUL: 27.05.2020

Secondary language

• Language: English
• Title: Visual identity of architect Jože Plečnik’s building PEGLEZEN

Abstract

The diploma thesis presents the creation of the integrated graphic identity of the Flat Iron Building or the ‘Peglezen’, designed by Jože Plečnik. In itself, the building is an architecturally significant cultural monument of national importance, which does not have a proper graphic identity, neither as a whole nor in terms of its component parts. The design enables the depiction of its architectural identity and the new graphic identity awards it both more recognizability and overall visibility, especially since most passers-by are unaware of the building’s rich symbolism. With the help of usage of the products with a graphical application, the building is brought to life and closer to the people. The thesis presents an analysis of the architectural and symbolic langu- ages of the building as well as the activities undertaken within. The goal of the thesis is the expression of the building’s potentials with the design of elements that form a unified and recognizable graphic identity.

• Keywords: Visual communication, graphic design, architecture, Jože Plečnik, Peglezen, visual identity, BA thesis