The problem of attracting and retaining (highly qualified) staff is a challenge for many organizations in times of economic growth. A booming economy and an aging population have led to labor shortages. Labor shortages occur in the economy when the need for workers is greater than the supply of workers. Therefore, organizations are increasingly competing for available candidates whose base is shrinking. Organizations are also fighting for the existence of workers that are already employed in their organization. One approach to effectively attract and retain potential employees is the employer brand concept. A good employer brand is one that grabs the attention of potential candidates and creates the desire of employees to stay in the organization. The concept of talent management is also important for organizations. It is based on attracting, developing and motivating employees, keeping them productive and committed. Based on this, in my master's thesis, I explore the problem of lack of pharmacists in organization X through the effective attraction and retention of potential associates. More specifically, I try to investigate how organization X solves the problem, how it attracts and retains potential associates, and why pharmacists remain or leave organization X. Research methods are analysis of organization X's internal documents and semi-structured interviews.
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