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Adjusting hotel marketing communication to millennials : master's thesis
ID
Leščanec, Nina
(
Author
),
ID
Knežević Cvelbar, Ljubica
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/lescanec3651-B.pdf
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Language:
English
Keywords:
tourism
,
youth
,
holidays
,
hotel industry
,
marketing
,
business communication
,
social networks
,
research
,
analysis
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[N. Leščanec]
Year:
2019
Number of pages:
IV, 65, 7 str.
PID:
20.500.12556/RUL-114674
UDC:
338.48
COBISS.SI-ID:
25554918
Publication date in RUL:
07.03.2020
Views:
1594
Downloads:
131
Metadata:
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Secondary language
Language:
Slovenian
Keywords:
turizem
,
mladina
,
počitnice
,
hotelirstvo
,
trženje
,
poslovno komuniciranje
,
družbena omrežja
,
internet
,
raziskave
,
analiza
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