Vpletenost porabnikov v blagovne znamke na družbenih omrežjih : zaključna strokovna naloga visoke poslovne šole

Stefančič, Luka (author), Konečnik Ruzzier, Maja (mentor)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, družbena omrežja, blagovne znamke, poslovno komuniciranje, direktno trženje, raziskave, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [L. Stefančič]
• Year: 2019
• Number of pages: II, 21, 4 str.
• PID: 20.500.12556/RUL-114650
• UDC: 339.138
• COBISS.SI-ID: 25363430
• Publication date in RUL: 07.03.2020

Secondary language

• Language: English
• Title: Consumers brand engagement in social media
• Keywords: marketing, electronic marketing, social networks, brands, business communication, direct selling, research, analysis