Vloga akcijskih cen prehrambnih izdelkov v porabnikovem vedenju : zaključna strokovna naloga visoke poslovne šole

Kermelj, Eva Urša (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, pospeševanje, prehrana, vedenje potrošnikov, psihologija potrošnika, kultura, raziskave, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [E. U. Kermelj]
• Year: 2019
• Number of pages: II, 22, 14 str.
• PID: 20.500.12556/RUL-114599
• UDC: 366
• COBISS.SI-ID: 25271270
• Publication date in RUL: 07.03.2020

Secondary language

• Language: English
• Title: The role of promotional prices of food products in consumer behavior
• Keywords: marketing, promotion, nutrition, consumer behaviour, consumer psychology, culture, research, analysis