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Analiza povezave med družbeno odgovornim trženjem in vedenjem porabnikov : zaključna strokovna naloga visoke poslovne šole
ID Račić, Aleksandra (Author), ID Drnovšek, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/racic1013.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, zeleno trženje, trajnostni razvoj, družbena odgovornost, vedenje potrošnikov, raziskave, analiza
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Račić]
Year:2019
Number of pages:II, 29, 11 str.
PID:20.500.12556/RUL-114579 This link opens in a new window
UDC:339.138
COBISS.SI-ID:25239270 This link opens in a new window
Publication date in RUL:07.03.2020
Views:1450
Downloads:150
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Secondary language

Language:English
Title:Analysis of a relationship between socially responsible marketing and customer behavior
Keywords:marketing, green marketing, sustainable development, social responsibility, consumer behaviour, research, analysis

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