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Zaznavanje verodostojnosti vplivnežev na področju prehrane in njihov vpliv na nakupne odločitve uporabnikov Instagrama : magistrska naloga
ID Livk, Anamarija (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/livk3375-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, vedenje potrošnikov, nakup, odločanje, informacije, družbena omrežja, Instagram
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Livk]
Year:2019
Number of pages:III, 56, 13 str.
PID:20.500.12556/RUL-114068 This link opens in a new window
UDC:366
COBISS.SI-ID:25038566 This link opens in a new window
Publication date in RUL:12.02.2020
Views:1213
Downloads:115
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Secondary language

Language:English
Title:Perception of food influencers' credibility and their impact on purchase decisions of Instagram users
Keywords:marketing, consumer behaviour, purchasing, decision making, information, social networks, Instagram

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