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Prodajni modeli sodobnih video iger z vidika vedenjske ekonomije : magistrsko delo
ID
Rojc, Nejc
(
Author
),
ID
Berk Skok, Aleš
(
Mentor
)
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URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/rojc3684-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
prodaja
,
multimedia
,
vedenjske znanosti
,
psihologija
,
psihologija potrošnika
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[N. Rojc]
Year:
2019
Number of pages:
IV, 71, 4 str.
PID:
20.500.12556/RUL-114064
UDC:
658.8
COBISS.SI-ID:
25507558
Publication date in RUL:
12.02.2020
Views:
1537
Downloads:
99
Metadata:
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Secondary language
Language:
English
Title:
Sales models of modern video games from the perspective of behavioural economics
Keywords:
arketing
,
sales
,
multimedia
,
behavioural sciences
,
psychology
,
consumer psychology
,
research
,
analysis
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