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Pozicioniranje blagovne znamke pri uvajanju novih izdelkov : primer Energetike Celje
ID Stojanovski, Tina (Author), ID Čater, Barbara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/stojanovski3511-B.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, energetika, električna energija, trg, podjetje, Energetika Celje, blagovne znamke, pozicioniranje proizvoda, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Stojanovski]
Year:2019
Number of pages:III, 57, 11 str.
PID:20.500.12556/RUL-114010 This link opens in a new window
UDC:339.138
COBISS.SI-ID:25334246 This link opens in a new window
Publication date in RUL:12.02.2020
Views:1202
Downloads:90
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Secondary language

Language:English
Title:Brand positioning when introducing new products: the case of Energetika Celje
Keywords:Slovenia, energetics, electricity, market, enterprises, Energetika Celje, brands, positioning, research, analysis

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