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Vplivneži na Instagramu in njihov vpliv na nakupno odločanje porabnikov : magistrsko delo
ID Puc, Kristina (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/puc3527-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, vedenje potrošnikov, odločanje, psihologija potrošnika, družbena omrežja, Instagram, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[K. Puc]
Year:2019
Number of pages:III, 55, 7 str.
PID:20.500.12556/RUL-114003 This link opens in a new window
UDC:366
COBISS.SI-ID:25304038 This link opens in a new window
Publication date in RUL:12.02.2020
Views:2237
Downloads:235
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Secondary language

Language:English
Title:Influencers on Instagram and their influence on consumer decision making
Keywords:marketing, consumer behaviour, decision making, consumer psychology, social networks, Instagram, research, analysis

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