The relationship marketing as a retention tool in commercial banks : master's thesis

The relationship marketing as a retention tool in commercial banks : master's thesis
ID Spirovska, Ivana (Author), ID Dmitrović, Tanja (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/spirovska3388-B.pdf This link opens in a new window

Language:	English
Keywords:	Macedonia, banking, financial institutions, commercial banks, marketing, relationship marketing, research, analysis
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[I. Spirovska]
Year:	2019
Number of pages:	II, 62 str.
PID:	20.500.12556/RUL-113990
UDC:	339.138
COBISS.SI-ID:	25093094
Publication date in RUL:	12.02.2020
Views:	922
Downloads:	108
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Secondary language

Language:	Slovenian
Title:	Trženje na podlagi odnosov kot orodje za ohranjanje odjemalcev v poslovnih bankah
Keywords:	Makedonija, bančništvo, finančne institucije, komercialne banke, trženje, marketing povezav, raziskave, analiza

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