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Odnos gledalcev do umeščanja blagovnih znamk v filme in televizijske programe : magistrsko delo
ID Novak, Nika (Author), ID Čater, Barbara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/novak3600-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, poslovno komuniciranje, blagovne znamke, film, oglaševanje, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[N. Novak]
Year:2019
Number of pages:III, 50, 21 str.
PID:20.500.12556/RUL-113957 This link opens in a new window
UDC:659.1
COBISS.SI-ID:25405158 This link opens in a new window
Publication date in RUL:12.02.2020
Views:1185
Downloads:112
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Secondary language

Language:English
Title:The attitude of viewers towards product placement in movies and TV shows
Keywords:marketing, business communication, brands, film, advertising, research, analysis

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