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Motivi milenijcev za nakup blagovnih znamk višjega cenovnega razreda : magistrsko delo
ID Naglič, Kaja (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/naglic3537-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, vedenje potrošnikov, psihologija potrošnika, nakup, odločanje, cena, luksus, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[K. Naglič]
Year:2019
Number of pages:II, 56, 14 str.
PID:20.500.12556/RUL-113922 This link opens in a new window
UDC:366
COBISS.SI-ID:25317350 This link opens in a new window
Publication date in RUL:12.02.2020
Views:2079
Downloads:138
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Secondary language

Language:English
Title:Millennials' motives for purchasing high-end brands
Keywords:marketing, consumer behaviour, consumer psychology, purchasing, decision making, price, luxury, research, analysis

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