Media coverage of sports events has crutial value in revenues of sports organizations and broadcasts of those events are very important to media companies (Andews, 2006; Beck and Bosshart, 2003; Jagodic, 2008; Nicholson and others, 2015; Wenner, 1989). Media companies want to create the best programme they can to attract as many audiances as possible. The goal is to reimburse the money spent on TV rights and make a profit (Helland 2007). Because television stations adapt coverage of these events even in daily news programming, this thesis studies the changes that sports rights inflict on sports journalism. In the empirical part this masters thesis examines the content of 24ur, news show on the leading commercial television station in the country. With quantity analysis of content and in-depth interviews this thesis studies the correlation of sports coverage in the news show 24ur and television rights. It finds that the daily agenda of the sports desk within the news is subjected to rights ownership. By some degree also the selection of production type is subjected to this influence. It is mainly presented in the quantity of stories done before the broadcasts of sports events. As the in-depth interviews reveal, sports desk within the 24ur use the commercial television logic but at the same time cover all the mayor sports events regardless of rights ownership, but mainly after the event has taken place.
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