Trženjsko komuniciranje osebnosti blagovne znamke na družbenem omrežju Instagram : magistrsko delo

Bračko, Tjaša (author), Zalaznik, Maja (mentor)

• Language: Slovenian
• Keywords: trženje, poslovno komuniciranje, družbena omrežja, Instagram, blagovne znamke, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [T. Bračko]
• Year: 2019
• Number of pages: III, 63, 41 str.
• PID: 20.500.12556/RUL-113622
• UDC: 339.138
• COBISS.SI-ID: 25191398
• Publication date in RUL: 06.02.2020

BRAČKO, Tjaša, 2019, Trženjsko komuniciranje osebnosti blagovne znamke na družbenem omrežju Instagram : magistrsko delo [online]. Master’s thesis. Ljubljana : T. Bračko. [Accessed 18 April 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/bracko3474-B.pdf

Secondary language

• Language: English
• Title: Marketing communications of brand personality on Instagram
• Keywords: marketing, business communication, social networks, Instagram, brands, research, analysis