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Vloga personaliziranega spletnega oglaševanja v vedenju porabnika : magistrsko delo
ID Derstvenšek, Tjaša (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/derstvensek3492-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, elektronsko trženje, oglaševanje, oglas, vedenje potrošnikov, zadovoljstvo, lojalnost, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Derstvenšek]
Year:2019
Number of pages:IV, 76, 68 str.
PID:20.500.12556/RUL-113611 This link opens in a new window
UDC:339.138
COBISS.SI-ID:25306086 This link opens in a new window
Publication date in RUL:06.02.2020
Views:950
Downloads:103
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Secondary language

Language:English
Title:The role of personalised web advertising in consumer behaviour
Keywords:marketing, electronic marketing, advertising, advertisement, consumer behaviour, satisfaction, loyalty, research, analysis

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