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Porabnikovo zaznavanje vplivnostnega trženja na Instagramu : magistrsko delo
ID Čebulj, Anja (Author), ID Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/cebulj3555-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, poslovno komuniciranje, družbena omrežja, Instagram, elektronsko trženje, vedenje potrošnikov, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Čebulj]
Year:2019
Number of pages:II, 54, 42 str.
PID:20.500.12556/RUL-113588 This link opens in a new window
UDC:366
COBISS.SI-ID:25381094 This link opens in a new window
Publication date in RUL:06.02.2020
Views:1575
Downloads:115
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Secondary language

Language:English
Title:A consumer's perception of influencer marketing on Instagram
Keywords:marketing, business communication, social networks, Instagram, electronic marketing, consumer behaviour, research, analysis

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