Environmentally and socially responsible marketing strategies from managerial and consumer's side : doctoral dissertation

Hosta, Maja (author), Žabkar, Vesna (mentor)

• Language: English
• Keywords: marketing, marketing strategy, sustainable development, social responsibility, consumer behaviour, consumer psychology, behavioural sciences, planning, theory
• Work type: Doctoral dissertation
• Typology: 2.08 - Doctoral Dissertation
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Hosta]
• Year: 2019
• Number of pages: IV, 118, 30 str.
• PID: 20.500.12556/RUL-113582
• UDC: 339.138
• COBISS.SI-ID: 25398502
• Publication date in RUL: 06.02.2020

Secondary language

• Language: Slovenian
• Title: Okoljsko in družbeno odgovorne trženjske strategije z vidika managerjev in porabnikov
• Keywords: trženje, strategija trženja, trajnostni razvoj, družbena odgovornost, vedenje potrošnikov, psihologija potrošnika, vedenjske znanosti, planiranje, teorija