Medijska podoba vrtičkarstva v Sloveniji

Šuštaršič, Sara (avtor), Černič Istenič, Majda (mentor)

V današnji dobi se prebivalstvo sooča s številnimi izzivi, povezanimi s hrano in njeno pridelavo. Sistem pridelovanja, predelovanja, priprave in trženja hrane se je do danes močno spremenil in je povsem drugačen od sistema pred agrarno revolucijo. Zaradi omejene preglednosti, ne-sledljivosti izvora in vprašljive kakovosti industrijsko pridelane hrane, se s strani potrošnikov povečuje zaskrbljenost in zmanjšuje zaupanje do tako pridelane hrane. Obenem je v današnjem času v ospredju razprav varovanje narave in vse, kar prispeva k zdravemu načinu življenja. Alternativa za pridelovanje sveže, zdrave, kakovostne in lokalno pridelane hrane se vse bolj kaže v mestnem vrtičkarstvu, ki poleg pridelave hrane zagotavlja tudi številne druge koristi za ljudi in okolje. Pojav mestnega vrtičkarstva sicer ni nič novega, je pa v zadnjem času ponovno doživelo razcvet po celem svetu in je vse bolj pogosto v ospredju razprav v znanstveni literaturi kakor tudi v medijih. Pregled člankov časopisa Delo, objavljenih v obdobju med letoma 2008 in 2015 in pridobljenih iz novinarske dokumentacije Časopisne hiše Delo, je pokazal, da so zapisi o vrtičkarstvu raznoliki in pestri. Analiza medijskega govora je pokazala, da pisci časopisnih člankov vrtičkarstvo raje prikazujejo pozitivno, kot pa opozarjajo na njegove negativne učinke. Med najbolj pogosto predstavljenimi temami so tiste o motivacijskih dejavnikih in prednostih, ki jih vrtičkarstvo prinaša posamezniku, družbi in okolju. Nadalje pisci člankov pogosto poudarjajo tudi izobraževalne in estetske vidike vrtičkov. Skozi zapise in razprave o vrtičkarstvu z člankov časopisa Delo se zrcalijo tudi problematični družbeni odnosi z navedenega obdobja.

• Jezik: Slovenski jezik
• Ključne besede: vrtičkarstvo, medijska podoba, mediji, časopisi, urbano kmetijstvo
• Vrsta gradiva: Magistrsko delo/naloga
• Organizacija: BF - Biotehniška fakulteta
• Leto izida: 2019
• PID: 20.500.12556/RUL-113391
• Datum objave v RUL: 28.12.2019

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: The media portrayal of urban gardeners and urban gardening in Slovenia

Izvleček

In today’s era, the population faces a number of challenges in relation to food and its production. The system of growing, processing and marketing different foods has changed drastically and is now completely different to its predecessor from the era before the agrarian revolution. A lack of transparency and traceability as well as an often questionable quality of the industrially grown foods, inspires consumers increased feelings of concern and mistrust towards foods grown in this way. At the same time, the protection of nature and an interest in a healthy lifestyle have been at the heart of many great debates and discussions nowadays. One alternative in terms of growing fresh, healthy local food of a high quality, compared to the industrially grown food, has emerged in the last few decades in the form of urban gardening; a farming and gardening practice which, in addition to providing opportunities for growing one’s own food, offers a plethora of other benefits for the people and the environment. The phenomenon of urban gardening is not an entirely new one; however, it is only lately that it has been increasingly taking root all around the world and has been the subject of debates in scientific literature and in the media. A research into the articles of the Delo newspaper, published between the years 2008 and 2015, as well as the ones obtained through the newspaper documentation of the Delo Publishing House, shows that written records on urban gardening are plentiful and diverse. After an analysis of the media discourse on the topic, it is evident that the authors of the afore-mentioned articles have been writing about urban gardening in light of its more positive aspects rather than focussing on the potential negative effects. Among the more often featured topics in the articles are the ones detailing the motivational factors behind the practice of urban gardening and the benefits it has on the individual, the society and the environment. What is more, the authors of the articles often emphasize on the educational and aesthetic aspects of the practice of urban gardening and the gardens thus created. Finally, the writings and the debates on the topic of urban gardening in the reviewed Delo newspaper articles also reflect the problematic aspects of societal relationships during the mentioned time period, in which the articles were published.

• Ključne besede: gardening, media portrayal, media, newspapers, urban agriculture