Tehnološki utopizem kot dominantni medijski diskurz za rešitev prehranske krize s pomočjo biotehnologije: primer in vitro mesa

Lep, Eva (author), Vezovnik, Andreja (mentor)

V svoji magistrski nalogi sem raziskovala medijski diskurz in vitro mesa v Evropi in ugotavljala, ali ima potencial postati hrana prihodnosti kot odgovor na globalno prehransko krizo. Osrednja teorija je bila teorija tehnološkega utopizma, ki trdi, da lahko tehnološko posredovanje reši vse družbene probleme. Izpostavila sem, kako je tehnologija vse bolj nevprašljiva entiteta, ki jo ponujajo elite kot eno izmed rešitev za podporo trajnostnemu razvoju. V empiričnem delu magistrske sem analizirala članke spletnih časnikov BBC, The Guardian in The Economist, kjer sem raziskovala, kako se kaže prisotnost ideologije tehnološkega utopizma v evropskem medijskem diskurzu o in vitro mesu. Pri analizi tekstov sem uporabila metodo kritične analize diskurza. Ugotovitve so pokazale, da je tehnološki utopizem prevladujoča ideologija pri vseh besedilih; v celotni analizi je bil temeljni poudarek na posredovanju tehnologije kot sredstvu, ki bi rešilo pereče družbene probleme. Tehnokratski vidik predstavljanja tehnologije je bil dominanten, saj je bila ideja in vitro mesa reprezentirana kot neizogibna razvojna smer, ki bi ji bila globalna populacija primorana slediti.

• Language: Slovenian
• Keywords: tehnološki utopizem, in vitro meso, medijski diskurz
• Work type: Master's thesis/paper
• Organization: FDV - Faculty of Social Sciences
• Year: 2019
• PID: 20.500.12556/RUL-113337
• COBISS.SI-ID: 36575325
• Publication date in RUL: 21.12.2019

Secondary language

• Language: English
• Title: Technological utopianism as the dominant media discourse for saving the global food crisis with help of biotechnology: case study of in vitro meat

Abstract

In my master's thesis, I explored the media discourse of in vitro meat in Europe and whether it has the potential to become the food of the future in response to the global food crisis. The central theory was the theory of technological utopianism, which claims that technological intervention can solve all social problems. I emphasized that technology is increasingly an inappropriate entity offered by the elite as one of the solutions to support sustainable development. The empirical part of the master's thesis was analyzed from the BBC, The Guardian and The Economist blogs, exploring how the ideology of technological utopianism in the European media discourse on in vitro meat seemed to be needed. I used the method of critical discourse analysis when analyzing texts. Findings have shown that technological utopianism is the dominant ideology in all texts; the fundamental emphasis was on mediating technology as the remedy to solve social issues. The technocratic aspect of technology represents the dominant ideology, for the idea of in vitro meat was represented as an inevitable developmental path that the global population would have no choice but to follow.

• Keywords: technological utopianism, in vitro meat, media discourse