Franšiza kot element konkurenčne prednosti pri oblikovanju strategije podjetja : primer podjetja Alpe No. 1, nosilca franšize Avis rent a car

Gajšek, Rok (author), Rejc Buhovac, Adriana (mentor)

• Language: Slovenian
• Keywords: avtomobili, najem, franchising, podjetje, Avis Rent a car, poslovanje podjetja, uspešnost poslovanja, strategija, strateški management, konkurenčne prednosti, analiza
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [R. Gajšek]
• Year: 2007
• Number of pages: 51 str., 14 str. pril.
• PID: 20.500.12556/RUL-11295
• UDC: 658
• COBISS.SI-ID: 17027814
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: cars, hire purchase, franchising, enterprises, Avis Rent a car, company performance, business efficiency, strategy, strategic management, competitive advantage, analysis