This thesis provides an insight into the modern planning and design process of the Gru design company’s online store, along with the planning of advertising directives. Due to the excellent customer response on the social media platform Instagram, Gru design’s vision has become to further expand their brand by advertising and selling more products in their online store.
The online store was designed by analyzing the company’s competition and through thorough research of the target audience by using two different research methods, a questionnaire and interviews. The research data helped to created the image of the end user and to plan their behaviour whilst shopping online. The detailed informations about the end user facilitated the development of a transparent information architecture, the design of the optimal user experience as well as the development of a graphically attractive prototype of user interface. The prototype was tested in order to achieve the elimination or errors and to improve the user experience. In order to increase the number of buyers and the extent of brand recognition, an advertising plan was designed as well. It includes website optimization, the presence on various social media platforms and classic advertising.
A questionnaire and interviews have shown a great deal of interest in buying attractive looking products, made of high quality material for a variety of uses, online and a positive response to an existing Instagram profile. Positive test results showed that the goals, which were set out before designing the website, were achieved. The user interface is transparent and easy to use, the website content is well structured with an attractive visual image.
On the basis of the analysis results, it can be concluded that the entire design process of the online store was successfully completed. The result of the planning process is the online store prototype, which is suitable for further implementation, and the advertising plan serves as a guideline for marketing products online.
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