Načrtovanje in izdelava spletnega portfelja s poudarkom na uporabniški izkušnji ter optimizaciji za spletne iskalnike

Bricman, Špela (author), Gabrijelčič Tomc, Helena (mentor)

Za izdelavo spletnega portfelja je bilo potrebnih veliko pomembnih korakov, kot so pregled literature, priprava osnutkov in načrtov, analiza konkurence, ustvarjanje person, priprava žičnih in vizualnih modelov ter definicija osnovnih elementov spletnega mesta (barva in tipografija). Na podlagi vseh prej omenjenih korakov je bil spletni portfelj izdelan v sistemu WordPress. Sledila je optimizacija spletnega mesta, ki omogoča visoko rangiranje v spletnih iskalnikih. Boljša kot je optimizacija, večja je možnost, da nas ljudje opazijo. V ta namen je sledilo sledenje navodilom za boljšo optimizacijo, kot so prijazni URL naslovi, dodajanje značk "alt" slikam, ustrezna hierarhija naslovov, meta oznake in meta opis. Zelo pomemben element diplomske naloge je ta, da bi bilo spletno mesto za uporabnika prijazno in enostavno za uporabo. V ta namen je bilo izvedeno tudi testiranje, kjer je bila preverjana uspešnost, število klikov in čas pri uspešnem reševanju določenih nalog. Na podlagi tega so bili pridobljeni rezultati iz prve roke morebitnih uporabnikov spletnega mesta. Končno testiranje je pokazalo, da je bilo izdelano spletno mesto, ki je privlačno, za uporabnika enostavno, predvsem pa tudi prijazno za uporabo. To poleg dobre optimizacije za spletne iskalnike predstavlja tudi glavni cilj diplomske naloge.

• Language: Slovenian
• Keywords: spletno mesto, portfelj, optimizacija, uporabniška izkušnja, uporabnost
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2019
• PID: 20.500.12556/RUL-112019
• Publication date in RUL: 20.10.2019

Secondary language

• Language: English
• Title: Planning and designing an online portfolio with emphasis on user experience and search engine optimization

Abstract

For the creation of an online portfolio, several essential steps were required, such as literature review, drafting of plans, competition analysis, creating a persona, preparing wireframes and mockups, and also defining basic elements of the site (colour and typography). Based on all these steps, the online portfolio was then created in WordPress. This step was followed by website optimization, which allows us to rank high in search engines. Better the optimization, greater a chance that people will notice us. Instructions for better optimization were followed, such as creating friendly URLs, images with ALT tags, the appropriate hierarchy of headings, meta tags and meta descriptions. An essential element of this thesis is making the portfolio user-friendly and easy to use. To this end, multiple testings, were carried out, where the user performance was measured, number of clicks and time needed for the user to successfully finish the given task. First-hand results were received from possible future users of the website. Final testing showed that created website is visually appealing, user-friendly and, above all, easy to use. This was, besides good search-engine optimization the primary goal of the thesis.

• Keywords: website, portfolio, optimization, user experience, usability