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Proces razvoja nove bančne storitve (primer plačilne poslovne debetne kartice) : magistrsko delo
ID
Kepic, Mateja
(
Author
),
ID
Rojšek, Iča
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/kepic3186.pdf
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Language:
Slovenian
Keywords:
bančništvo
,
banke
,
storitve
,
novi proizvodi
,
razvoj
,
plačilni instrumenti
,
marketing mix
Work type:
Master's thesis
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Kepic]
Year:
2007
Number of pages:
89 str., 54 str. pril.
PID:
20.500.12556/RUL-11183
UDC:
339.138
COBISS.SI-ID:
16964070
Publication date in RUL:
11.07.2014
Views:
1304
Downloads:
175
Metadata:
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Secondary language
Language:
Unknown
Keywords:
banking
,
banks
,
services
,
new products
,
development
,
instruments of payment
,
marketing mix
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