In today's world, when applications on mobile phones are counting our steps, we are constantly
being followed through gps connections and we always have news in our hands, it is to be
expected that our social and intimate life will be introduced into this system of network as well.
We are increasingly striving for instant or quick solutions. Freedom is also increasingly
perceived as a core value, which is reflected in our relationships. Consumption interferes with
the emotional realm and gives us countless choices. Our wishes and expectations are shaped
through a construct formed by society about contemporary relationships. New technology also
contributes to this, with dating and dating apps taking a special place. In my diploma I present
the connection between the consumerist view of love and the social expectations of young
people in Slovenia. Due to the popularity of the online dating app Tinder, the thesis presents its
use among young people, especially among heterosexually oriented individuals. It is popular
for its ease of use, but the experience I analyzed shows that collaboration on the app works like
an endless game. Many also refer to it as the “Tinder Lottery,” since its use produces very
diverse effects on the intimate and love lives of its users. Not only does the search for love
through its use turn into play, so do relationships that allow for greater or at least apparent
freedom and individualization. Despite the belief that apps are part of modernity and radically
alter traditional gender social roles, the presentations and usage still show some gender-specific
expectations that are associated with cognition and sexuality.
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