Vpliv identificirane in avtonomne motivacije na posameznikovo sodelovanje v spletnih skupnostih

Bešić, Ervin (author), Petrovčič, Andraž (mentor)

V diplomskem delu se ukvarjam z vprašanjem, kako identificirana in avtonomna motivacija posameznika vplivata na stopnjo njegovega sodelovanja v spletnih skupnostih. V teoretskem delu, izhajajoč iz teorije samodeterminacije, bolj natančno definiram omenjeni vrsti motivacije in predstavim argumentacijo, v kateri ju opredelim kot dejavnika spletnega sodelovanja, ki ga tu razumem kot spletno kolaboracijo. V empiričnem delu predstavim podatke, zbrane s pomočjo spletne ankete, ki sem jo objavil v različnih skupinah na spletnem socialnem omrežju Facebook. Rezultati multiple linearne regresije so pokazali, da identificirana motivacija pozitivno vpliva na stopnjo posameznikove kolaboracije v spletnih skupnostih, česar pa ne morem trditi za avtonomno motivacijo, saj izmed zaznane avtonomnosti in zaznane povezanosti, ki predstavljata dve razsežnosti avtonomne motivacije, le pri zadnji lahko potrdim statistično značilen pozitiven vpliv.

• Language: Slovenian
• Keywords: kolaboracija, motivacija, spletne skupnosti, spletno sodelovanje, teorija samodoločenosti
• Work type: Bachelor thesis/paper
• Organization: FDV - Faculty of Social Sciences
• Year: 2019
• PID: 20.500.12556/RUL-110379
• COBISS.SI-ID: 36449629
• Publication date in RUL: 14.09.2019

Secondary language

• Language: English
• Title: Impact of identified and autonomous motivation on an individual's collaboration in online communities

Abstract

The diploma thesis explores whether different types of motivation (more specifically identified and autonomous motivation) positively affect an individual's level of participation in online communities. In the theoretical part, drawing from the self-determination theory, the two types of motivation are more indepthly addressed. Next, the argumentation is put forward in which the two types of motivation are defined as factors of online cooperation that is understood here as online collaboration. The empirical part presents the data collected with a web survey published in various groups on the social network site Facebook. The results of linear regression analysis have shown that identified motivation has a positive effect on an individual's level of collaboration in online communities. Conversely, this cannot be said for autonomous motivation, since among perceived autonomy and perceived relatedness that represent two dimensions of autonomous motivation, only for the latter a statistically significant positive impact was found.

• Keywords: collaboration, motivation, online communities, online collaboration, self-determination theory