Vpliv digitalizacije na mladinski turizem. Študija primera: Collegium Mondial Travel

Andolšek, Eva (author), Oblak Črnič, Tanja (mentor), Škerlep, Andrej (co-mentor)

V turističnem sektorju so zelo razvidne spremembe v delovanju zaradi pojava digitalizacije in razvite tehnologije. Predvsem se to odraža v segmentu mladinskega turizma, saj so mladi digitalni domorodci, zato se morajo podjetja oziroma turistične agencije prilagajati trendom in se stalno učiti digitalnih tehnik oglaševanja. V diplomski nalogi želimo raziskati učinke digitalizacije na mladinski turizem in proučiti spremembe v delovanju na primeru turistične agencije, specializirane za mladinski turizem, Collegium Mondial Travel. Uporabili smo metode sekundarne analize teoretičnih virov, ekspertne intervjuje ter analizo oglasov na družbenih omrežjih. Ključna ugotovitev je, da ima digitalizacija na mladinski turizem in njegovo trženje močan vpliv. Ta se odraža s spremenjenim mladinskim sektorjem in posledično obveznimi digitalnimi tehnikami, ki jih morajo podjetja uporabljati, da bi dosegla želen uspeh.

• Language: Slovenian
• Keywords: Mladinski turizem, digitalni marketing, družbena omrežja.
• Work type: Bachelor thesis/paper
• Organization: FDV - Faculty of Social Sciences
• Year: 2019
• PID: 20.500.12556/RUL-110223
• COBISS.SI-ID: 36442461
• Publication date in RUL: 13.09.2019

Secondary language

• Language: English
• Title: The effect of digitalisaton on youth tourism. Case study: Collegium Mondial Travel

Abstract

In the tourism sector, changes in performance due to the advent of digitalisation and advanced technology are very evident. Notably, this is reflected in the youth tourism segment, as young people are digital natives. Therefore, companies and travel agencies need to adapt to trends and constantly learn digital advertising techniques. In this thesis, we wish to investigate the effects of digitization on youth tourism and to examine changes in functioning of a tourism agency specializing in youth tourism, Collegium Mondial Travel. The methods we used were secondary analysis of theoretical sources, expert interviews and analysis of ads on social networks. The key finding is that digitalisation has a strong influence on youth tourism and its marketing. The influence is reflected in the changing youth sector and consequently, mandatory digital techniques that companies must use to achieve the desired success.

• Keywords: Youth tourism, digital marketing, social networks.