The packaging and its graphic design are very important parts of a packaged product. We often associate the product with its packaging, as it is the first thing that we notice during our purchase. Packaging represents the product, its company and its brand so it must be carefully planned and designed. It is especially important for new products on the market that packaging tells a story and immediately catches the customer’s eye.
In this diploma thesis, we concentrated on mobile phone packaging design. When purchasing a new phone, customers do not usually decide to buy the product based on its packaging nevertheless; it should offer an adequate, attractive, interesting and beautiful design. We designed a mobile phone packaging that is different from other packaging on the market because it is multifunctional. In the first part of diploma thesis we described the packaging; all of its features, materials, printing and computer programs that were used to complete our packaging and reach the final product. We also analysed a couple of different mobile phone packaging that are currently present on the market. In the second part of the diploma thesis, we planned and designed our own packaging, defined the working methods and chose the right material for it. After that, we presented initial sketches and then the final product/design.
The most important feature of our packaging is that it has the ability to change its functioning from a regular mobile phone packaging to a mobile phone stand and a speaker. Our goal was to create a sustainable and a long-term use of the mobile phone packaging that is useful even after losing its primary function. Our packaging conveys a story, it is attractive, it is different from the rest of the offer on the market, and it is not an expendable/throwaway product.
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