Optimizacija spletnih strani za spletne iskalnike in uporabniška izkušnja

MUŠIČ, NINA (author), Guna, Jože (mentor)

V diplomskem delu sem najprej raziskala kako delujejo spletni iskalniki, pri tem sem se osredotočila na največji iskalnik Google. Poglobila sem se v delovanje algoritmov za razvrščanje rezultatov pri poizvedbah in se v nadaljevanju lotila raziskovanja postopkov za optimizacijo spletne strani. Tehnike optimizacije spletne strani za iskalnike sem raziskovala s poudarkom na uporabniški izkušnji in ugotovila, da so prepletene ena z drugo. S slabo optimizirano spletno stranjo ne bomo dobili novih obiskovalcev, brez dobre uporabniške izkušnje pa bomo le-te izgubili. V zadnjem delu diplomske naloge sem teorijo prenesla v praktičen primer. Lotila sem se optimizacije spletne trgovine butičnih oljčnih olj Bosco Monte. Pri optimizaciji strani sem bila osredotočena na uporabniško izkušnjo in hkrati na iskalnike. Na koncu sem rezultate optimizacije poskušala izmeriti in interpretirati. Rezultati optimizacije strani se ponavadi pokažejo šele čez nekaj časa, zato sem predstavila orodja s katerimi jih merimo, ter kritično ovrednotila svoje delo.

• Language: Slovenian
• Keywords: optimizacija spletnih strani, SEO, uporabniška izkušnja, spletni iskalniki
• Work type: Undergraduate thesis
• Organization: FE - Faculty of Electrical Engineering
• Year: 2019
• PID: 20.500.12556/RUL-110060
• Publication date in RUL: 11.09.2019

Secondary language

• Language: English
• Title: Website search engine optimization and user experience

Abstract

In my diploma thesis, I explored how search engines work, focusing on the largest search engine Google. I took a closer look at the algorithms that rank web pages in the search results. Later on, I explored the procedures for website optimization. I researched the search engine optimization techniques with a focus on user experience and found them to be intertwined with one another. With a poorly optimized website, we will not organically attract new visitors, and without a good user experience, these visitors will bounce and never return to our site, making SEO optimisation redundant. In the last part of my thesis, I transferred the theory to a practical example. I optimized the online store of boutique olive oil Bosco Monte. While optimizing the page, I focused on improving the user experience and also on optimizing for the search engines. In the end, I tried to measure and interpret the optimization results. They tend to show up only after a while and that is why I outlined the tools we use to measure them and critically evaluated my work.

• Keywords: search engine optimization, SEO, user experience, search engines