Although the web as an electronic media has already overrun printed media, advertisement in the form of catalogues, flyers, brochures, etc are still very popular. In any case, the goal is the same - to approach the customer and increase the demand for a specific item or service. This is the goal of the sale catalog that we have achieved. With so much information and electronic documents appearing on the internet, it is sometimes enjoyable to grab the printed material that is perfectly designed, printed on quality material and harmonically color-coded. When creating a sale catalog, we must be aware that it is not just about using programs, but it also includes the birth of the idea and its realization on the way to the final product. The thesis will present a sale catalog, which I have designed for Interdent d.o.o. The company is engaged in the manufacture, sale and service of dental materials and equipment. In the dentistry industry, the population in Slovenija is older and still favors the printed media instead of the electronic one, so the printed version of the catalog still makes sense. Therefore, it is not surprising that during the validity of the catalog, the sale of the products listed in the catalog increased.
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