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Odnos študentov do akcijskih nakupov : primer Merkurjeve akcije Status za popust
ID Hvala, Petra (Author), ID Ograjenšek, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/hvala2507.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, poslovno komuniciranje, potrošnik, oglas, promocija, case study, trgovinsko podjetje, Merkur, študenti, raziskave, analiza
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[P. Hvala]
Year:2006
Number of pages:47 str., 52 str. pril.
PID:20.500.12556/RUL-10935 This link opens in a new window
UDC:658.8
COBISS.SI-ID:16831718 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1513
Downloads:193
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Language:Unknown
Keywords:marketing, business communication, consumer, advertisement, promotion, case study, commercial enterprise, Merkur, students, research, analysis

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