Izzivi medijskega načrtovanja za ciljno skupino mladih : diplomsko delo

Libanov, Barbara (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: trženje, sredstva javnega obveščanja, oglas, planiranje, tržna analiza, strategija, mladina, vrednote, televizija, radio, tisk, Internet, mobilna telefonija, sponzorstvo
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [B. Libanov]
• Year: 2006
• Number of pages: 45 str., 20 str. pril.
• PID: 20.500.12556/RUL-10902
• UDC: 339.13
• COBISS.SI-ID: 16814310
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: marketing, means of public information, advertisement, planning, market analysis, strategy, youth, values, television, radio, press, Internet, mobile telephony, sponsorship